Ingredients

Pvp

Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.

Updated October 21, 2026

In plain English

Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.

What it does

Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng

Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.

Products that contain Pvp

HENKEL
Henkel
3 Wetter Taft Power Invisible Gel
Lists fragrance, fragrance allergens, silicones, chemical UV filters
HENKEL
Henkel
3 Wetter Taft Power Wax
Lists fragrance, fragrance allergens, parabens
ORAL-B
Oral-B
3D White Professional Zahnpasta
Lists fragrance, fragrance allergens, essential oils, sulfates, coconut derivatives
KRISTIN ESS HAIR STYLING
Kristin Ess
Air Dry Mousse
Hair styling · Lists fragrance, chemical UV filters, coconut derivatives
Laura Geller
Always There Lengthening Mascara
Mascara · None of Poliage’s flag groups listed
K18 HAIR STYLING
K18
AstroLift™ reparative volume spray
Hair styling · Lists fragrance, fragrance allergens, drying alcohol
AUCHAN
Auchan
Auchan - dentifrice - expert blancheur - 75ml
Lists fragrance, fragrance allergens, sulfates
UNILEVER
Unilever
Axe Gel Cheveux Adrénaline Fixation Extrême 125ml
Lists fragrance, fragrance allergens, formaldehyde releasers
UNILEVER
Unilever
AXE Pâte Coiffante Texturisante Pot 130ml
Lists fragrance, fragrance allergens
WET N WILD FOUNDATION
Wet n Wild
Bare Focus Niacinamide Skin Tint
Foundation · Lists drying alcohol
PUR Cosmetics
Big Look Lengthening Mascara with Argan Oil
Mascara · None of Poliage’s flag groups listed
CIEN
CIEN
Brow perfect eyebrow gel
Lists drying alcohol
BOSCIA
boscia
Charcoal Pore Pudding intensive wash-off treatment
Lists essential oils
Merit
Clean Lash
Mascara · Lists fragrance allergens, drying alcohol, silicones
COVERGIRL CONCEALER
COVERGIRL
Clean Matte Oil-Free Concealer
Concealer · Lists parabens, silicones
Merit
Clean Volume
Mascara · Lists drying alcohol
COLGATE
Colgate
Colgate Max White Ultimate Radiance Tandpasta
Lists fragrance, sulfates, coconut derivatives
Maybelline
Colossal Bubble Washable Volume Mascara
Mascara · None of Poliage’s flag groups listed
Maybelline
Colossal Bubble Waterproof Mascara
Mascara · None of Poliage’s flag groups listed
JVN HAIR STYLING
JVN
Complete Air Dry Volumizing Wave Spray
Hair styling · Lists fragrance, fragrance allergens, essential oils, coconut derivatives
REDKEN
Redken
Contour 08 Shaping Lotion
Lists fragrance, fragrance allergens, drying alcohol, parabens, chemical UV filters
SHEGLAM
Crystal Gaze Glitter Mascara
Mascara · None of Poliage’s flag groups listed
GARNIER HAIR STYLING
Garnier
Curl Construct Creation Mousse
Hair styling · Lists fragrance, fragrance allergens, drying alcohol, silicones
JVN HAIR STYLING
JVN
Curl Defining Mousse
Hair styling · Lists fragrance, fragrance allergens, essential oils, coconut derivatives
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