Pvp

Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.

Updated October 23, 2026

In plain English

Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.

What it does

Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng

Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.

Products that contain Pvp

GARNIER HAIR STYLING
Garnier
Curl Shine Conditioning Jelly
Hair styling · Lists fragrance, fragrance allergens, parabens, silicones
TULA SERUM
Tula
Dark Spot Serum
Serum · Lists exfoliating acid, silicones
NOT YOUR MOTHER’S HAIR STYLING
Not Your Mother’s
Defining Spray Gel
Hair styling · Lists fragrance, fragrance allergens
AUCHAN
Auchan
Dentifrice expert blancheur
Lists fragrance, fragrance allergens, essential oils
AUCHAN
Auchan
Dentifrice expert blancheur lot x2
Lists fragrance, fragrance allergens, essential oils
Palladio
DOUBLE AGENT MASCARA
Mascara · None of Poliage’s flag groups listed
COSMIA
Cosmia
Eau coiffante effet naturel
Lists fragrance, fragrance allergens, drying alcohol, silicones
THAYERS TONER
Thayers
Exfoliating 2% AHA Facial Pads with Witch Hazel
Toner · Lists fragrance, fragrance allergens, essential oils
MAC
Extended Play Gigablack Lash Mascara
Mascara · Lists silicones
Rimmel London
Extra Super Lash Mascara
Mascara · Lists retinoid
Physicians Formula
Eye Booster Lash Illusion Mascara
Mascara · Lists silicones
COVERGIRL
Eye Enhancer Stretch & Strengthen Mascara
Mascara · Lists silicones
COVERGIRL
Eye Enhancer Stretch & Strengthen Waterproof Mascara
Mascara · Lists silicones
face mask
Lists fragrance, fragrance allergens
DR. DENNIS GROSS EYE CREAM
Dr. Dennis Gross
Fill + Repair Eye Cream with Hyaluronic Acid
Eye cream · Lists exfoliating acid
UNILEVER
Unilever
Flawless Curls Mousse
Lists fragrance, exfoliating acid, silicones
r.e.m. beauty
Flourishing Lengthening Mascara
Mascara · None of Poliage’s flag groups listed
BALEA
Balea
Forming Cream Power Flex
Lists fragrance, fragrance allergens, drying alcohol
Laura Geller
Free Mini Kajal Mascara
Mascara · Lists fragrance allergens, exfoliating acid, salicylic acid
CURLSMITH HAIR STYLING
Curlsmith
Frizz Rescue Curl Retainer
Hair styling · Lists fragrance, fragrance allergens, essential oils, coconut derivatives
FEKKAI HAIR STYLING
Fekkai
Full Blown Volume Dry Texturizing Spray
Hair styling · Lists fragrance, fragrance allergens, drying alcohol, exfoliating acid, chemical UV filters
FEKKAI SHAMPOO
Fekkai
Full Blown Volume Shampoo + Dry Texturizing Spray
Shampoo · Lists fragrance, fragrance allergens, drying alcohol, exfoliating acid, chemical UV filters
MAC FOUNDATION
MAC
Full Coverage Foundation
Foundation · None of Poliage’s flag groups listed
Maybelline
Full N Soft Washable Mascara
Mascara · Lists parabens, silicones, formaldehyde releasers

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