Ingredients

Pvp

Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.

Updated October 21, 2026

In plain English

Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.

What it does

Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng

Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.

Products that contain Pvp

HOURGLASS CONCEALER
Hourglass
Vanish Airbrush Concealer
Concealer · Lists silicones
MISSHA TONER
Missha
Vita C Plus Brightening Toner
Toner · Lists essential oils
Essence
Volume Stylist 18h Lash Extension Mascara
Mascara · Lists drying alcohol
e.l.f.
Volumizing Mascara
Mascara · Lists silicones
OUAI HAIR STYLING
Ouai
Wave Spray
Hair styling · Lists fragrance, fragrance allergens
Essence
What The Fake! Volumizing & Lengthening Mascara
Mascara · None of Poliage’s flag groups listed
Rimmel London
Wonder’Bond Mascara
Mascara · Lists silicones
Rimmel London
Wonder’Extension Mascara
Mascara · Lists drying alcohol, sulfates, silicones
Rimmel London
Wonder’Lash Mascara with Argan Oil
Mascara · Lists retinoid
Rimmel London
WONDER’LASH WATERPROOF MASCARA WITH ARGAN OIL
Mascara · Lists retinoid
Rimmel London
Wonder’luxe Volume Mascara
Mascara · Lists retinoid
RIMMEL LONDON SERUM
Rimmel London
Wonder’Serum
Serum · None of Poliage’s flag groups listed
DELIPLUS
Deliplus
Xtra Forte fijación 4
Lists fragrance, fragrance allergens, drying alcohol
Buxom
XTROVERT Mascara
Mascara · Lists silicones
ORAL-B
Oral-B
Zahnpasta Professioneller Schutz
Lists fragrance, fragrance allergens, essential oils, sulfates, coconut derivatives
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