Pvp
Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.
Updated October 23, 2026
In plain English
Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.
What it does
Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng
Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.
Products that contain Pvp
innisfree
Super Volcanic Pore Clay Mask
Mask · Lists exfoliating acid
Black Opal
Super Volumizing Mascara for Longer, Thicker Eyelashes
Mascara · Lists silicones
Henkel
Taft Marathon 48H Power Gel 6
Lists fragrance, fragrance allergens, formaldehyde releasers
Tarte
tartelette tubing mascara
Mascara · Lists drying alcohol
Moroccanoil
Texture Clay
Hair styling · Lists fragrance, fragrance allergens, essential oils
Herbal Essences
Texturing Hair Styling Spray for Wavy Hair
Hair styling · Lists fragrance, drying alcohol
Not Your Mother’s
Texturizing Foam
Hair styling · Lists fragrance, fragrance allergens, coconut derivatives
Harry’s
Texturizing Putty
Hair styling · Lists fragrance, fragrance allergens
Kenra Professional
Texturizing Taffy 13
Hair styling · Lists fragrance, parabens, silicones, chemical UV filters, formaldehyde releasers
Maybelline
The Colossal Curl Bounce Washable Mascara Makeup
Mascara · Lists sulfates
Kevyn Aucoin
The Curling Mascara
Mascara · Lists drying alcohol, parabens
Jones Road
The Statement Mascara
Mascara · None of Poliage’s flag groups listed
Kevyn Aucoin
The Volume Mascara
Mascara · Lists drying alcohol, parabens
Moroccanoil
Thickening Lotion
Hair styling · Lists fragrance, fragrance allergens, drying alcohol, silicones, chemical UV filters, coconut derivatives
henkel
Titane Power gel
Lists fragrance, fragrance allergens, drying alcohol, chemical UV filters
Aussie
TOTAL MIRACLE HEAT PROTECTING SPRAY
Hair styling · Lists fragrance, drying alcohol, parabens
Herbal Essences
Touchable Hold Hair Styling Spray Gel
Hair styling · Lists fragrance, exfoliating acid
Tresemme shampoo collagen
Lists fragrance, fragrance allergens, sulfates, silicones, coconut derivatives
Unilever
Tresemmé Thermal Creations Heat Tamer Spray
Lists fragrance, exfoliating acid, silicones, chemical UV filters
COVERGIRL
TruBlend Matte Made Foundation
Foundation · Lists silicones
SKIN&CO
Truffle Therapy Cleansing Foam
Lists fragrance, fragrance allergens, exfoliating acid, coconut derivatives
Dermalogica
Ultracalming Cleanser
Cleanser · Lists coconut derivatives
Catrice
Under Eye Primer Stick
None of Poliage’s flag groups listed
Hourglass
Unlocked Instant Extensions Mascara
Mascara · Lists drying alcohol, silicones
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