Pvp
Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.
Updated October 22, 2026
In plain English
Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.
What it does
Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng
Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.
Products that contain Pvp
PUR Cosmetics
Fully Charged Mascara Powered by Magnetic Technology
Mascara · Lists drying alcohol
Cosmia
Gel coiffant fixation béton
Lists fragrance, drying alcohol, silicones
Cosmia
Gel coiffant fixation extrême
Lists fragrance, drying alcohol, silicones
Cosmia
Gel coiffant fixation forte
Lists fragrance, drying alcohol, silicones
Not Your Mother’s
Gel Custard
Hair styling · Lists fragrance, fragrance allergens
Herbal Essences
Hair Gel
Lists fragrance, fragrance allergens, silicones
R+Co
HALFPIPE Dry Wax Finishing Spray
Hair styling · Lists fragrance, fragrance allergens, drying alcohol, essential oils
Ofra
HD Waterproof Mascara
Mascara · None of Poliage’s flag groups listed
Clinique
High Impact Extreme Volume Mascara
Mascara · Lists sulfates, silicones
Clinique
High Impact High-Fi Full Volume Mascara
Mascara · Lists coconut derivatives
Clinique
High Impact Mascara
Mascara · Lists sulfates, silicones
Stila
HUGE Extreme Lash Mascara
Mascara · None of Poliage’s flag groups listed
MAC
In Extreme Dimension 3D Black Lash Mascara
Mascara · Lists silicones
bPerfect
IntensifEYE Mascara
Mascara · Lists silicones
SHEGLAM
Keep It Up Curl Protect & Hold 2-In-1 Styling Treatment
Hair styling · Lists fragrance, fragrance allergens, silicones
L’Oréal
L’Oreal Paris Studio Line Matt
Lists fragrance, fragrance allergens
e.l.f.
Lash ‘N Roll Mascara
Mascara · None of Poliage’s flag groups listed
e.l.f.
Lash Beats Mascara
Mascara · None of Poliage’s flag groups listed
COVERGIRL
Lash Blast Bond Mascara
Mascara · Lists silicones
COVERGIRL
Lash Blast Bond Waterproof Mascara
Mascara · Lists silicones
COVERGIRL
Lash Blast Cleantopia Mascara
Mascara · Lists silicones, coconut derivatives
COVERGIRL
Lash Blast Cleantopia Mascara Ultramarine Black
Mascara · Lists silicones, coconut derivatives
COVERGIRL
Lash Blast Showstopper Waterproof Mascara
Mascara · Lists silicones
Anastasia Beverly Hills
Lash Brag Volumizing Mascara
Mascara · None of Poliage’s flag groups listed
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