Pvp
Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.
Updated October 22, 2026
In plain English
Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.
What it does
Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng
Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.
Products that contain Pvp
Maybelline
Lash Discovery Eye Makeup Mini Brush Washable Mascara
Mascara · Lists drying alcohol, parabens, silicones
Maybelline
Lash Discovery Eye Makeup Mini Brush Waterproof Mascara
Mascara · Lists drying alcohol, parabens, silicones
Jane Iredale
Lash Fixation Length & Definition Tubing Mascara
Mascara · Lists drying alcohol
essence
Lash Princess Liner black waterproof
Lists sulfates
SHEGLAM
Lash Ritual Nourishing Serum-Clear
Serum · None of Poliage’s flag groups listed
Buxom
Lash Volumizing Mascara
Mascara · None of Poliage’s flag groups listed
Buxom
Lash Waterproof Volumizing Mascara
Mascara · Lists silicones, coconut derivatives
Buxom
Lash Xtension Lift Mascara
Mascara · Lists drying alcohol
e.l.f.
Lash XTNDR Mascara
Mascara · None of Poliage’s flag groups listed
bPerfect
Lashout Mascara
Mascara · Lists parabens
Julep
Length Matters Mascara
Mascara · None of Poliage’s flag groups listed
Thrive Causemetics
Liquid Lash Extensions Tubing Mascara Mini
Mascara · Lists drying alcohol, silicones
Thrive Causemetics
Liquid Lash Volumizer Mascara
Mascara · Lists drying alcohol, exfoliating acid
Laura Geller
Long-n-Lifted Tubing Mascara
Mascara · Lists silicones
MAC
M·A·C Studio Face and Body Foundation
Foundation · Lists essential oils, silicones
MAC
M·A·CStack Elevated Mascara
Mascara · None of Poliage’s flag groups listed
MAC
M·A·CStack Volumizing Mascara
Mascara · Lists silicones
Stila
Magnum XXX Mascara
Mascara · None of Poliage’s flag groups listed
Patrick Ta
Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Foundation · Lists coconut derivatives
Cosmia
Mascara hypoallergénique Noir 01
None of Poliage’s flag groups listed
Yves Rocher
Mascara Volume Elixir - noir
Lists fragrance allergens, drying alcohol
Colgate
Max white expert original
Lists fragrance, sulfates
Colgate
Max White Ultra
Lists fragrance, fragrance allergens, sulfates, coconut derivatives
Doucce
Maxlash Volumizer Mascara
Mascara · Lists parabens
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