Ingredients

Pvp

Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.

Updated October 22, 2026

In plain English

Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.

What it does

Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng

Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.

Products that contain Pvp

Wet n Wild
Mega Length Mascara
Mascara · Lists sulfates, silicones
DOVE HAIR STYLING
Dove
Men+Care Alcohol-Free Taming Gel
Hair styling · Lists fragrance, parabens, silicones, formaldehyde releasers
DOVE HAIR STYLING
Dove
Men+Care Medium Hold Molding Paste
Hair styling · Lists fragrance, formaldehyde releasers
DOVE HAIR STYLING
Dove
Men+Care Medium Hold Polishing Pomade
Hair styling · Lists fragrance, formaldehyde releasers
Physicians Formula
Mineral Wear Diamond Mascara
Mascara · Lists drying alcohol, silicones
NOT YOUR MOTHER’S HAIR STYLING
Not Your Mother’s
Mousse
Hair styling · Lists fragrance, fragrance allergens, silicones, coconut derivatives
KENRA PROFESSIONAL HAIR STYLING
Kenra Professional
Nitro Memory Crème 18
Hair styling · Lists fragrance, fragrance allergens, drying alcohol, silicones, formaldehyde releasers
HALEON
Haleon
Odol-med3 White renew
Lists fragrance, fragrance allergens, sulfates, coconut derivatives
OGX Decadent Creamy Mousse
Lists fragrance, silicones, formaldehyde releasers
ORAL-B
Oral-B
Oral-B Pro-3D White Advanced Diş macunu
Lists fragrance, fragrance allergens, sulfates, coconut derivatives
ORAL B
Oral B
Oral-B Pro-Expert Professionele Bescherming Tandpasta
Lists fragrance, fragrance allergens, essential oils, sulfates, coconut derivatives
COVERGIRL FOUNDATION
COVERGIRL
Outlast All-Day Ultimate Finish Foundation
Foundation · Lists fragrance allergens, silicones
COVERGIRL
Outlast Lipstain
Lip · Lists fragrance, drying alcohol
COSMIA
Cosmia
Patchs purifiants
Lists drying alcohol
SHEGLAM
Pout Polish Peel-Off Lip Mask
Lip · Lists fragrance, fragrance allergens, silicones
ORAL-B
Oral-B
pro repair original
Lists fragrance, sulfates, coconut derivatives
CREST
Crest
Pro-Health Advanced Sensitive Releif
Lists fragrance, sulfates, coconut derivatives
R+CO HAIR STYLING
R+Co
PROPER MOLDING PASTE
Hair styling · Lists fragrance, fragrance allergens
DELIPLUS
Deliplus
Pulpis Mix
Lists fragrance, fragrance allergens
L’ORÉAL
L’Oréal
Pure Active Hautklar Carbone
Lists drying alcohol, silicones
R+CO HAIR STYLING
R+Co
REFLECTIVE SHINE HAIRSPRAY
Hair styling · Lists fragrance, fragrance allergens, drying alcohol, exfoliating acid, essential oils, silicones
MURAD EYE CREAM
Murad
Retinol Youth Renewal Eye Serum
Eye cream · Lists fragrance, retinoid
MAC
Retro Matte Lipstick
Lip · Lists fragrance, silicones
CURLSMITH HAIR STYLING
Curlsmith
Root Boost Uplifting Spray
Hair styling · Lists fragrance, fragrance allergens
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