Pvp
Pvp is a viscosity controlling and film forming ingredient. It’s in 183 products on Poliage, most often mascara, hair styling and foundation. Avoid lists on Poliage that include it: none.
Updated October 21, 2026
In plain English
Polyvinylpyrrolidone, a synthetic polymer. Holds hair styles and binds ingredients together.
What it does
Contains Pvp: antistatic
Function listed in CosIng
Contains Pvp: binding
Function listed in CosIng
Contains Pvp: emulsion-stabilising
Function listed in CosIng
Contains Pvp: film-forming
Function listed in CosIng
Contains Pvp: hair-fixing
Function listed in CosIng
Contains Pvp: viscosity-controlling
Function listed in CosIng
Source: CosIng, the European Commission cosmetic ingredient database, ref 37364, accessed October 22, 2026. Also listed as crospovidone, povidonum and povidone.
Products that contain Pvp
Sachajuan
ROOT LIFT
Hair styling · Lists fragrance, fragrance allergens, drying alcohol
Not Your Mother’s
Root Lift Spray
Hair styling · Lists fragrance, fragrance allergens, essential oils
Rimmel London
Scandaleyes Reloaded Mascara
Mascara · Lists silicones, coconut derivatives
Rimmel London
SCANDALEYES RETRO GLAM MASCARA
Mascara · Lists retinoid
Rimmel London
ScandalEyes Retro Glam Waterproof Mascara
Mascara · Lists retinoid
Rimmel London
Scandaleyes Volume on Demand Mascara
Mascara · Lists silicones
Rimmel London
SCANDALEYES WOW WINGS MASCARA
Mascara · Lists retinoid
Rimmel London
SCANDALEYES WOW WINGS WATERPROOF MASCARA
Mascara · Lists retinoid
Brickell Men’s Products
Sculpting Hair Glue for Men
Hair styling · None of Poliage’s flag groups listed
Brickell Men’s Products
Shaping Paste Pomade for Men
Hair styling · Lists drying alcohol
COVERGIRL
Simply Ageless Lash Plumping Mascara
Mascara · Lists silicones
COVERGIRL
Simply Ageless Lash Plumping Waterproof Mascara
Mascara · Lists silicones
Kenra Professional
Smoothing Blowout Lotion 14
Hair styling · Lists fragrance, fragrance allergens, silicones
Kristin Ess
SOFTENING BLOW DRY FOAM
Hair styling · Lists fragrance, fragrance allergens, coconut derivatives
Camille Rose
Spiked Honey Mousse 4-in-1 Styler
Hair styling · Lists fragrance, fragrance allergens, coconut derivatives
Aussie
Spray Après-Shampooing
Lists fragrance, fragrance allergens, drying alcohol
Not Your Mother’s
Strengthening Volume Foam
Hair styling · Lists fragrance, fragrance allergens, essential oils, coconut derivatives
Herbal Essences
Strong Hold Curl Scrunching Gel with Frizz Control
Hair styling · Lists fragrance, fragrance allergens, silicones
MAC
Studio Radiance Serum-Powered Foundation
Foundation · Lists silicones
Styling gel
Lists fragrance, formaldehyde releasers
Henkel
Styliste ultîme
Lists fragrance allergens, exfoliating acid, silicones
R+Co
SUN CATCHER Power C Boosting Leave-In Conditioner
Conditioner · Lists fragrance, silicones, coconut derivatives
R+Co
SUN CATCHER Power C Styling Butter
Hair styling · Lists fragrance, fragrance allergens, coconut derivatives
Henkel
Super Glue Power Gel
Lists fragrance, fragrance allergens, formaldehyde releasers
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